UGCBYLIV

UGC

& content creation by

Liv Kelleher

ugc creator & owner of rhea social agency

Cork, ireland

@ugcbyliv

MORE ABOUT ME

Hello! My name is Liv, I am 22 years old and I live in Cork, Ireland. I have been working as a Social Media Manager for multiple businesses in Cork for over two years, which I now do through my social media agency Rhea Social Agency.

I have a diploma in Social Media Marketing from UCD and have a keen eye for content creation. I have been creating content for Irish businesses for over three years, with a portfolio that includes content featuring jewellery, clothing, wellness products, beauty products and more.

I love all things fashion and beauty and a lot of my content reflects this. Having worked in social media for over two years and being an avid social media user myself, I can always keep on top of trends and I tailor my content creation to reflect these trends.

WHY UGC?

Gen-Z and Millennial consumers base their purchase intention on organic UGC Content. A big part of buying products online involves checking customer reviews, influencers' opinions and how the products look and work in real life.

This is where UGC comes in. Utilising UGC Content as part of your social media marketing strategy will build trust in your audience, which in turn will lead to your followers becoming your consumers.

Don't worry, I did the research so you don't have to... and the statistics speak for themselves!

9.8x

79%

56%

Consumers find UGC 9.8x more impactful than influencer content

of people say that UGC highly impacts their purchase decisions

of consumers say the types of content they most want to see from brands are user-generated photos and videos

VIDEO PROJECTS